Raising awareness about e-waste is a key-enabler to foster more sustainable life-styles and raise interest in younger generations about sustainability and business opportunities of the circular economy. Producing reusable formats and materials which can be used by professionals and experts working in museums, theaters, and other similar events is a means to reach large and wide audiences (from school to families and citizens). This can help create the critical mass which is needed to change societal behaviors.

In order to transform e-waste into an opportunity and help Europe transition to a circular society we need to engage society at large. The goal of the Re-Play project is communicating e-waste and circular economy through events aimed at the general public and delivered in museums and other venues. The events are aimed at reaching and engaging large audiences, with the ultimate goal of driving change in behaviors and attitudes towards e-waste.

During the project, the events defined in the project will be staged in Italy, Netherlands, and Finland. Feedback from participants will help enhance the formats. The instructions to stage the events and all material produced in the project will be made available under a Creative Commons license, to help ensure these formats can be repeated and taken across Europe by communication professionals and enthusiasts when the project ends.

Project Background

Raising awareness about e-waste is a key-enabler to foster more sustainable life-styles and raise interest in younger generations about the business opportunities of the circular economy. With the Emining\@school, AWARE and REFER projects we reached, trained, and engaged hundreds of students on the topic. The Re-Play project is a continuation of the above mentioned projects, cofinanced by EIT KIC Raw Materials, with the aim of further valorizing their outputs and results.

The theme of REPLAY is raising awareness on the subject of electronic waste (highlighting its social, economic, environmental, and technological aspects) and circular economy issues using the positive synergies between research, education, business, and culture built in the previous projects. The target of the initiative is the society at large, with teachers and students playing an important role to multiply the effects of the project actions and encourage to life long learning goals.

The center of the project are science communicators, who will be both targets of some project actions and then responsible for the implementation of the dissemination and communication actions. In fact, starting from the education materials and networks built in the previous projects, we will identify and define a set of formats which can be delivered to large audiences, using science museums as the privileged (but not the only) place where such formats will be delivered.

The network of students and teachers built with the previous EIT KIC Raw Materials projects will be involved in some of the formats and will help publicize and raise interest on the topic and on the events through word-of-mouth and other viral techniques.

The project will be carried out in three different areas in Europe (South, Baltic Sea, and West) in order to ensure the greatest diversity in contexts . for which we will prepare educational materials and formats and in which the formats will be experimented.

The partners include two research centers, three museums, one startup, and one partner with long experience in transferring research to the public, education, and training.

The project (re)uses and enhances previous EIT projects and materials (namely AWARE, Em\@S, REFER). Instructions to replicate the formats will be made available under a Creative Common license, to ensure science communicators, professionals can take up.

Project Partners

FBK (Fondazione Bruno Kessler) a research center (Italy)

VTT (Technical Research Centre of Finland Ltd VTT) a research center (Finland)

HIT (Trentino Innovation Hub) experts in education and in closing the gap between research and society, (Italy)

Restart Project social enterprise that aims to fix our relationship with electronics through promoting repair (UK)

MuSE the Science Museum of Trento (Italy)

MUSEON the museum for culture and science in the Hague (Netherlands)

HEUREKA Science center museum (Finland)

More info

Press release (PDF)